Your Most Relevance Keyword Search Terms To Increase Web Traffic
By Britney Frente
Would you be interested in knowing what keywords Google think are the most related to your search query? Would you like this list of results to be updated all the time? How about being able to access the information for free?


And furthermore what about if I mentioned that you could access all the information using nothing but a browser and a regular Google search?

Does that take your fancy? Then continue reading....

Firstly lets take a step back and talk about relevance, as this term is at the very core of Googles search engine results.

Google wants to give the person searching with the most accurate and relevant results possible. Google are aware that if they do not provide this information, it’s likely that users will stop using their services completely, and no searchers means no advertising revenues which is their main source of income!

For a classic example of a search engine losing market share, spare a thought for AltaVista? Back in the day it was the most used search engine, and almost overnight (not quite) lost the crown to Google because they lost the plot with relevance.

I doubt there is such a thing as search engine loyalty (at least not for the average search engine person). If a better alternative arrives, the average people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very aware of this, and put enormous resources into ensuring that when you use Google, the results returned are very related to your the search term you used.

They have to keep the everyday searcher happy so that they return Google all the time.

Web masters have, of course located methods to "game" Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such techniques are still used in modern times.

Usually these black hat techniques are found by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right most of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant results and has the biggest user base compared to any other search engine, and that its clear that their primary mission is information relevance to their users,

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doesn't it make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I typed in search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to this information at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they deem to be the most relevant to your search phrase.

If you do some research about this, there is some speculation on how google decide on what phrases are displayed, but no matter what you think I believe it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be terms heavily searched on.

In the case of web traffic, the search terms returned to me were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that search term. For example I could have clicked increase web traffic and received a list of related keywords that relate to that term.

This is getting interesting. Before you pass on this method compared to using your favorite keyword research program, It's my suggestion consider the following.

1) The information from these searches are directly from Googles Server, so the information has not been corrupted in any way.

Many keyword research tools do not use information from Google at all (Wordtracker) or combine information from many sources. Here we have information direct from the source!

2) The information that comes back from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you get rid of all other keyword tools in favor of this method, but I do suggest you check it out. With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this method in conjunction with other keyword tools, and get the best out of both worlds. My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of getting into a particular market.

One last thing to note is that unfortunately not all keywords are supported. Sometimes there are no related searches come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And sometimes I have to mention that the search terms returned seem a little weird. But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google. The keywords returned might end up being very useful.
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