Offline Marketing Strategies For Targeted Traffic To Your Website
By J.R. Durruthy
People think that getting traffic to a website is a difficult thing. It really is not, but it could be expensive unless you use tactical strategies. Driving traffic to a website really is simple. There are many ways to accomplish this from an online perspective.


Online you can do several things like writing articles like this one. You can also generate traffic by doing press releases, creating content rich blogs and getting link partners and the like to back link to your website. And of course we have all heard about the quickest and easiest way to drive traffic to our website being the all infamous joint venture partner to send out an email to their list. Last but not least online you can always use pay per click advertisements for getting not only traffic but instant traffic.

I am not covering any of these online techniques in this article. I am covering a simple and inexpensive technique any one in any niche can use to drive to their website.

First you need a widget. This can be obtained from many different sources. It can be a private label right product pertaining to the niche market you are trying to reach. Believe me there are tons of private label rights on many different topics. Just do a search on any of the major search engines and you'll see what I mean. You can also get valuable and little known information from free government sources. There is also a ton of information on the public domain that can be obtained on a number of topics. And of course you

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can use articles from article directories like this one you are reading this article from. This widget can be distributed in the form of a report sheet, or e-book that can be downloaded for free on your website in Adobe PDF format. This is important; make sure that this PDF has back links to your website since this will make your widget viral.

Now go to your local print or copy shop and get a set of simple business cards with only the website address on it in a 14 point or larger font. If you can get them printed on a bright yellow paper with black ink, this I've found works best for curiosity. Hand this card out to as many of your likely prospects as possible. This method will just about guarantee you will get going to your website. If you want to get really good traffic and you have good copywriting skills write a good headline such as "Want to Get To The Heart of Valuable Information on Yourtopic At No Cost Instantly?" If your answer is "YES," then please visit: YourDomainName.com

Even without using the headline in your business cards the curiosity factor will get people to visit your website. I know this because I have used this technique for several customers of my marketing and printing business and they have reported excellent results in driving traffic to their websites.

When you have determined who your targeted audience is all you need to do is conjugate where this target audience may be located. Here is an example, if you are targeting dog lovers. Find out where the dog shows may be in your town and attend. Go to dog parks and mingle, be friendly. When you are a pet shop this should be your target market heaven. Hand out the cards to just about everyone at the pet shop. On your way out at the check out the person in front on you on the line and the one behind you should get a business card. Now hand out those business cards to them with only the website address or the headline and website address and watch the traffic being driven to the website being more specific to who you want going to your website in the first place.

In summary, driving traffic to your website is just a matter of thinking creatively and not just sticking to online tactics which in many cases will limit the type of traffic to unqualified prospect
Juan "J.R." Durruthy is President of the Xeucis Media Company, parent company of a marketing, publishing, and printing business. He is the author of the book "HUGE Profit Killing Mistakes Businesses Owners Make" and is the designer, writer and creator of several niche driven persuasive direct response marketing packages and loyalty programs. You can visit his site at www.PrintRitePrinting.com